Privacy Policy

Last updated: September 30, 2025

This Privacy Policy describes how Lacto Labs (“Lacto Labs”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you access www.lactolabs.com (the “Site”), use our services, make purchases, or otherwise interact with us (collectively, the “Services”). This includes services such as booking consultations, purchasing products, or engaging with our health-related content.

By using our Services, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree, please do not use or access our Services.

 

Changes to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. We will post the revised version on our Site with an updated “Last Updated” date. Where required by law, we will notify you of significant changes.

 

Information We Collect

We collect personal information in three primary ways:

A. Information You Provide Directly

Examples include:

• Contact Information: Name, email address, mailing address, and phone number.

• Order & Payment Information: Billing and shipping details, payment confirmation.

• Account Information: Username, password, security questions.

• Consultation & Intake Details: Health or wellness goals, preferences, intake form data submitted through Practice Better.

• Customer Support: Messages or interactions via contact forms, email, or chat.

B. Information We Collect Automatically

When you interact with our Site or Services, we may automatically collect:

• Usage Data: Pages visited, time spent, clicks, referral pages.
• Device & Technical Data: IP address, browser type, operating system, device ID.
• Cookies & Tracking Technologies: For more on Shopify-related cookies, visit Shopify’s Cookie Policy.

C. Information from Third Parties

We may receive information from:

• Shopify (eCommerce platform)
• Sesami (appointment booking)
• Practice Better (health consultation platform)
• Payment Processors (e.g., Stripe, PayPal)
• Advertising & Analytics Services (e.g., Meta, Google)

All third-party service providers are required to handle your data in accordance with their own privacy policies and applicable laws.

 

How We Use Your Personal Information

We use your information for purposes such as:

A. Service Delivery

• Fulfilling product orders and arranging delivery
• Managing bookings and virtual consultations
• Sending confirmations, reminders, and updates
• Managing customer accounts and profiles

B. Marketing & Communication

• Sending promotional emails (with opt-out options)
• Delivering personalized content and product recommendations
• Advertising through social media and online platforms

C. Security & Fraud Prevention

• Monitoring for suspicious or unauthorized activity
• Protecting the integrity of our systems and users

D. Analytics & Improvement

• Measuring user engagement
• Improving our website, products, and customer experience

 

Cookies and Tracking

We use cookies to:

• Remember your preferences and login sessions
• Track usage for analytics and marketing
• Deliver tailored advertisements on and off the Site

You can manage cookie preferences through your browser. Disabling cookies may affect functionality.

 

Disclosure of Your Information

We may share personal information with:

• Vendors & Service Providers: Shopify, Sesami, Practice Better, shipping partners, cloud storage, IT support
• Payment Processors: To facilitate secure transactions
• Marketing & Analytics Partners: For targeted campaigns and tracking
• Affiliates: Within our corporate group, as needed
• Legal Authorities: If required by law or to protect our rights

We do not sell your personal information or use it for profiling without your consent.

 

Data Security & Retention

We implement reasonable safeguards to protect your data but cannot guarantee absolute security. You are responsible for safeguarding your own passwords and access credentials.

We retain your personal information only as long as necessary for:

• Fulfilling contracts and service delivery
• Legal or regulatory compliance
• Business operations and record-keeping

 

Children’s Privacy

Our Services are not intended for use by children under 13. We do not knowingly collect personal information from children. If you believe a child has submitted personal data to us, please contact us to have it removed.

 

Your Rights

Depending on your jurisdiction, you may have the right to:

• Access your personal data
• Correct inaccurate information
• Delete your information
• Withdraw consent where processing is based on consent
• Restrict or object to data processing
• Data portability
• Appeal decisions regarding your data

To exercise any of these rights, contact us at info@lactolabs.com. We may need to verify your identity before fulfilling certain requests.

 

Communication Preferences

You may opt out of marketing emails at any time using the unsubscribe link. We may still send you transactional emails regarding orders or account activity.

International Transfers

If you access our Services from outside Canada, your data may be processed and stored in Canada or other countries. We implement appropriate safeguards such as Standard Contractual Clauses for data transfers from Europe.

 

Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the content, security, or privacy practices of these websites. We encourage you to review their policies independently.

 

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, contact us at:

Email: info@lactolabs.com

Mailing Address:

Lacto Labs

99 Yorkville Ave., Suite 200

Toronto, ON, Canada