Perelel: Redefining Prenatal Nutrition with Science and Care
Prenatal health is a journey filled with excitement, questions, and the desire to provide the best for both mother and baby. Yet, for many women, finding the right prenatal vitamins can be frustrating. That’s exactly what led Alex Taylor and Victoria Thain Gioia to create Perelel, a brand dedicated to science-backed, stage-specific prenatal nutrition.
The Story Behind Perelel
Perelel was born out of a personal experience. Victoria, after carefully selecting prenatal vitamins during her pregnancy, was shocked to learn that her daughter was born with a cleft lip—despite having no common risk factors or genetic links. She later discovered that 40-60% of women have a genetic mutation (MTHFR variant) that prevents them from converting folic acid into folate, the usable form of the nutrient. This revelation highlighted a major gap in prenatal nutrition: the one-size-fits-all approach wasn’t working.
Meanwhile, Alex, a wellness enthusiast, found herself piecing together different supplements throughout her pregnancy to ensure she was getting the right nutrients at the right time. She realized that prenatal vitamins lacked clear guidance, regulation, and personalization.
A Science-Driven Solution
Determined to change the industry, Alex and Victoria teamed up with Dr. Banafsheh Bayati, an OB/GYN who became Perelel’s Medical Co-Founder. Together, they developed a targeted, trimester-specific approach to prenatal vitamins, ensuring that women receive the right nutrients at the right time.
Their research uncovered key issues in traditional prenatal supplements:
- Poor-quality ingredients
- Lack of timing-specific formulations
- Limited credible information
Perelel’s mission became clear: to provide high-quality, doctor-formulated vitamins tailored to each stage of a woman’s reproductive journey.
Why Perelel Stands Out
Unlike generic prenatal vitamins, Perelel offers customized formulations that evolve with a woman’s needs—from conception to postpartum. Their products are designed to support fertility, pregnancy, and motherhood, ensuring that women receive the nutrients they need when they need them.
Source:
The science behind Perelel’s doctor-formulated prenatal vitamins. Perelel. (n.d.). https://perelelhealth.com/pages/our-story
